True Tacoma lovers will tell you that the key to loving Tacoma is not just loving your city - it's in convincing others why they need to love it too.
"Tacoma's safe now," they'll implore. "We have museums, great restaurants, quirky shops. Downtown is nice again!"
And one by one, they'll convert the naysayers.
But this year, three Tacoma men want to make their job easier by creating the South Sound's first comprehensive guidebook..
"We’ve lived here a long time and we were struck by the fact that despite passing more than a million people and covering 2000 square miles in the South Sound, there’s no guidebook dedicated to the area," says Ken Miller, editor-in-chief of the guidebook.
Miller is joined in his quest by Chris Sharp, who will be creating all of the book's original maps, and Sean Alexander, who is creating all of the book's pen and ink illustrations.
Miller, Sharp and Alexander say they're tired of being relegated to a few pages in the back of other area guidebooks.